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This web site states the following, "Applos Technologies is the in-house research center for Bartell and Bartell, Ltd." Our analyzers saw that the web page stated " Really, its all in the name." The Website also said " Bartell and Bartell and Applos make a great team. While Applos explores how organizations work to find answers to organizational problems, Bartell and Bartell takes the findings from Applos and turns them in solutions that clients can use to improve their performance. This partnership allows for new discoveries to quickly be applied to t." The website's header had People analytics as the most important optimized keyword. It is followed by Culture, Organizational Development, and Employee engagement which isn't as highly ranked as People analytics. The next words applos.com uses is engagement. Leadership Development was included and could not be seen by search crawlers.